Position yourself as a personality or expert.

Positioning yourself as a personality or expert in a particular field has all sorts of advantages, one of the most important being that it can help you get links to your site without having to ask for them. It also builds trust, helping encourage people to buy from your site.

Positioning yourself as a personality or expert – or both – is much more challenging than building an anonymous mini-site, but the rewards can make it worth while.

It’s also a way of future-proofing your business because it makes your site stand out from all the hundreds or thousands of other sites in your niche.

Once you start receiving a bit of publicity, people who are writing articles or books will want to interview you. The resulting publicity leads to more interviews… It has a nice snowballing effect.

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